iPhone Apps

Google announces from its Official Google Blog that they will be releasing an Adsense for Mobile Applications so that developers may earn revenue by displaying text and image ads in their iPhone and Android applications.

Here's the article from GoogleBlog.

You don't have to be a mobile expert to see how smartphones are revolutionizing our daily lives. Lower prices, faster network speeds and unlimited data plans mean that people often reach for their cell phone rather than their computer when they are seeking information. As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances — all on their phone.

We want to contribute to the growth of these mobile applications, which is why we're happy to announce our beta launch of AdSense for Mobile Applications. After all, advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users. We have already had a successful trial of this service with a small number of partners, and are excited that we can now offer this solution to a broader group.

AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for Mobile Applications program, see answers to frequently asked questions and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications.

We're excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases. We also want to say a big thank you to the partners who worked with us on the trial stages of this project including Backgrounds, Sega, Shazam, Urbanspoon and more.

Check out this short video of Howard Steinberg, Director of Business Development at Urbanspoon, discussing his experience with AdSense for Mobile Applications.

Advertising lets Google and others supply lots of free services to users. Will it be as successful embedded in apps as it is in the browser? Developers, are you interested in Google AdSense monetizing your apps? Users, would you put up with Google advertising if it meant cheap or free apps?

Feel free to post a comment.

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A quick visit to www.google.com/m/igoogle will take you to a whole new version of iGoogle.

Once you log in you will find all the widgets you have on your desktop version, albeit in single column form, available.

The new version is much faster to load than before and seems to have a host of new functionality. For example, the Google Voice gadget works extremely well. In addition, when you move from one service to another it seems to make the transition much more quickly than before.

Sure, the resident Google app provides access to a host of Google services, but with so many iGoogle widgets available, this is really worth a look!

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